If you are running an online or virtual business, advertising on Instagram can prove to be an effective method of reaching more audiences and growing your business. This kind of social network advertisement works by paying some amount of money to post or upload sponsored content to reach more audience on Instagram. Each business owner may have his/her own reason to advertise on Instagram as there are so many reasons why he may plan to do that. But, the main purpose of advertising on Instagram is to get new leads, more website traffic, improve brand exposure, and also to convert the leads coming through the funnel.
In this article, we are going to highlight some vital points that you need to know about advertising on this social network. Let us begin by discussing if your business really needs Instagram advertising.
Is it right for you to use Instagram advertising to grow your business?
To answer the above-mentioned question, these other questions should be answered: Who are the people making use of Instagram? Is the platform just filled with 20 something-year old looking for some recipes or teens posting selfies? Are there older populations on it?
It might be unfortunate for marketers whose targeted demographic is the grandparent because the most audience on Instagram are youths. It is estimated that about 55% of users are between 18-29 years of age, 28% of users between 30-49, 11% of users between 50-64 years of age, and 4% from 65 and above. it is also estimated that there are fewer men on Instagram compared to the larger percentage of women using it.
Even if your targeted audience falls in the adult/grandparent demographic, you still should not dispute the fact that a social network is a powerful tool that you can use to grow your business. As Instagram keeps growing, more adults will likely depend on the platform to get what they are looking for. So, while advertising, you can still directly target that demographic.
Simple steps to kick-start your Instagram ad
Initially, it might look a little bit overwhelming to learn everything about advertising on a new platform. If you are already making Facebook ads, then you have nothing to fear about Instagram advertising as you can configure it directly through FB Ad Manager.
Even if you have not started running Facebook ads, you still have nothing to dread. We are going to help you with the needed steps to advertise on Instagram.
Navigate to Facebook Ad Manager
The first step is to log into an appropriate FB account, and then navigate to the ad manager. It is important for you to know that Instagram does not have a particular Ad manager; rather, FB ads UI is used to manage Instagram ads.
Set the Objective of Your Marketing
The next step is to choose the goal of your campaign. If you are in need of more traffic, then you should choose a traffic goal. If it is more brand awareness that you need, then you know what to select – brand awareness objective/goal.
Here are the goals that work with Instagram ads:
- Brand awareness
- App installs
- Video views
Target the Right Audience
Next, target the right audience so that your ads will be seen by the right viewers. The following should be considered when targeting your audience:
- Custom Audience
- Lookalike Audience
Select Your Placements
After you have targeted the right audience, the next thing to do is to select your placements. This helps your ads to show where you want them to, whether on FB or Instagram. If you ignore this step, then your ads will appear on the two platforms.
Set Your Ad Schedule and Budget
Set your schedule and budget. You can choose to stick with a lifetime budget or daily budget.
Create Your Instagram Ads
This is the final step, creating the ads you want to run on Instagram. After carefully considering the above-mentioned steps, go ahead, and create some content and start advertising on Instagram.