Have you ever found yourself spending hours on your laptop researching about the content to place your site or social media, and after so much researching you can be happy in posting because your content is snow marketable?
Just like any book author who seeks to market their business, you would need to spend a lot of time promoting your content, you can do that through content writing.
Now, ask yourself what is the best way to promote your idea? Social media.
Generally, 80 percent of various marketers promote their content through social media, but the question is, are they doing it right?
While I was starting up my business I found out that your first approach is to plan out the content you need to send out there and check popular social media such as Facebook and Instagram for updates.
Now, you can place it on an editorial calendar to ensure that your content is promoted in an orderly manner.
Here are the best tips I can give you to help advertise your content on Facebook and Instagram.
- Embrace the visual
As a social media user, you know that posts generate attention by using images.
The top social media like Facebook and Instagram are popular for promoting content through images.
don’t be left behind and join the race by implementing images to promote your content and watch how much traffic would be generated compared to before.
you can also use separate videos to gather different points of view and still make your point.
- Headlines matters
There are several situations that you have to ask yourself, are your content getting the right attention they deserve on social media?
Is your content title worthy? Well, if your answer is no, then you need to do the following:
- Think of better titles
A better title name would you promote your content better or….
- Think of a new title
It can help share specific content on social media.
Never settle for just one title.
Always try to post your content several times. By doing this, you can try to make a comparison on which title proved to be more effective.
- Customize your platform
Whenever you are trying to share your content online, try to implement a customizable posting tool for each social media platform.
This could include a headline image, or even a description of the content you will be sharing.
Every marketer out there is trying to compete with getting the attention of their users.
The more utilized your posting on the social media platforms the more promotions you would get.
Take for example, by sharing a link to Facebook and Instagram you can easily create a post that stands out from others.
- Know the right time to share
You may think that this process seems to be very easy. However, most marketers find it very difficult to adhere to this process.
In other, for your content to reach a maximum amount of people, you need to keep sharing your content with as many people as possible.
Keep in mind that not all social media platforms reach the same peak time.
Some social media might give you tools that would help you to know the right time to post, but there are times you would need to understand how your users engage you on social media.
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- Never be scared to post your contents every day
Several studies have shown that the best result shows that people who promote the same content severally on social media platforms are likely to generate more traffic.
As you are doing this, you also need to make sure that they can communicate with you by asking A the question and getting replies from them.
When it comes to driving your product to the right people then social media platforms like Facebook and Instagram are powerful tools.
But, some marketers don’t try to utilize this opportunity, by trying any of these 5 ways to promote your content, you are most likely to generate traffic.
Which of these methods work for you? Try them now and see the changes that would happen over time.